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Transformation Made Simple

Tim Maule

Tim Maule is a globally recognized leader in e-commerce, retail, and business transformation, with over 30 years of experience delivering exceptional results for international brands. A visionary strategist and operational expert, Tim has a proven track record of turning around businesses, scaling global operations, and driving digital innovation. His expertise spans executive leadership, omnichannel retail, supply chain optimization, product design, and high-performance team development, making him a sought-after consultant, speaker, and executive coach. Tim now offers his strategic expertise and leadership insights to businesses seeking transformation, growth, and operational excellence. Whether advising on e-commerce strategies, retail expansion, digital transformation, or leadership development, he partners with organizations to unlock their full potential and achieve sustainable success.

Professional Skills

Planning 89%
Consulting 95%
Management 89%
Development 90%

Experience

Chief Executive Officer | Business Transformation Leader

Tim Maule is a visionary CEO with over three decades of experience driving business transformation, digital innovation, and global expansion across the consumer goods sector. Renowned for his ability to lead organizations through periods of rapid growth and disruption, Tim has consistently delivered exceptional results by combining strategic insight, operational excellence, and a relentless focus on customer-centric solutions.

As CEO and President of Diono LLC, Tim  spearheaded the company’s remarkable transformation. Joining in 2018, he transformed Diono into a digital-first organization, revitalizing the brand and launching innovative, award-winning products such as the Red Dot-winning Monterey 5 and JPMA Innovation-winning Connect3 booster seat. By building a pioneering global e-commerce platform and integrating with leading marketplaces like Amazon and Walmart, Tim grew e-commerce to the largest share of Diono’s revenue. His leadership successfully navigated challenges including the COVID-19 pandemic, tariffs, and a consolidating marketplace.

Previously, Tim served as CEO of Goodbaby Europe GmbH and Chief Commercial Officer for Goodbaby International, the world’s largest juvenile products manufacturer, listed on the Hong Kong Stock Exchange. His tenure saw a transformation and integration of multiple business units across North America, Asia and Europe. He played a central role in the strategic growth for 3 years working with stakeholders inside and outside the business.

At Mamas & Papas, Tim’s 23-year career culminated in his role as CEO. He led the integration of retail and pioneered e-commerce operations, spearheading international expansion into 59 countries. His efforts fueled innovation, including a product platform launch that secured a record 27,000 orders in its first week.

Tim’s expertise spans e-commerce, omnichannel marketing, supply chain optimization, and high-performance team building. His strategic vision, operational leadership, and ability to navigate complex challenges have made him a trusted advisor and sought-after speaker on business transformation and digital innovation.

Passionate about industry advancement, Tim served as Executive Director of the UK Baby Products Association, championing improved safety standards. An advocate for continuous growth, Tim enjoys CrossFit, long-distance running, skiing, and paddleboarding, balancing professional success with personal wellness.