
E-commerce & Retail Transformation
Tim has pioneered e-commerce and omnichannel strategies, helping brands shift from traditional retail models to digital-first, customer-centric operations. As CEO of Diono LLC, he transformed the business into a modern, digital-first organization, building an award-winning global e-commerce platform. He successfully launched marketplace presence on Amazon, Walmart, and Target, leveraging digital innovation to create a seamless consumer experience.
Tim can work with you to
- Develop and implement end-to-end digital commerce strategies that drive revenue growth across DTC, marketplace, and omnichannel retail environments.
- Transform retail into agile, customer-centric ecosystems through data-driven decision making and technology.
- Optimize customer experience and conversion through UX enhancements, digital merchandising, and brand marketing alignment.
- Scale international e-commerce and retail presence with tailored market-entry strategies, logistics planning, and localized brand execution.
His work extends beyond digital retail, with expertise in franchise development, direct-to-consumer strategies, and international market expansion. At Mamas & Papas, he led the brand’s transformation into a global powerhouse, launching 59 international markets and scaling retail and e-commerce operations.
Having led hands on a global retailer Tim can advise retailers of all sizes on developing commercially led omnichannel customer experiences across every touch point. Tim believes “retail is detail” when it comes to growing revenue profitably.
Tim now advises brands on how to optimize e-commerce strategies, integrate omnichannel solutions, and leverage digital marketing, and product strategies for maximum growth.


Digital Growth Audit - Unlock Hidden Revenue
Unlock Growth. Unlock Potential
A comprehensive audit of your B2Cb and/or B2B website infrastructure and retail customer base – delivered by a seasoned CEO and e commerce strategist
Whats included, we’ll deliver a detailed, commercially focused report covering
-
Site infrastructure Review
B2B and B2C UX, performance, platform choice, integrations and scalability, suggested additions -
Customer Journey mapping
From Product discovery to checkout - what's working, what's not -
Data & Analytics Insight
Conversion performance, cart behavior, commercial opportunities to drive sales, with a fresh perspective -
Retail Channel Analysis
Onichannel alignment across e-commerce, marketplaces, and retail, opportunities to interconnect and grow -
Opportunity Snapshot
High impact commercially led recommendations to boost revenue retention and growth
Who is this for?
Brands with B2B and/or B2B e-commerce platforms looking to scale without impacting customers
Why Work With Tim Maule?
Led by Experience
With 30+ years as a global CEO and e-commerce transformation expert, I’ve helped companies across North America, Europe, and Asia rethink retail strategy, product development, and digital growth. You’ll get no fluff—just actionable insight based on real leadership experience.
What You’ll Receive
- A clear custom report
- Key takeaways through 60-minute debrief call
- Timeline: Delivered within 14 business days
Pricing
No hidden fees. Just clear, commercial value.